Mascots Of America™ Launches
Dallas-Fort Worth, TX — A new era in mascot-driven branding and fan engagement has officially begun with the launch of Mascots of America™, an innovative platform designed to help organizations build powerful, recognizable brands through custom mascots, immersive experiences, and new revenue opportunities.
While rooted in the All-Star Cheer & Dance industry, Mascots of America™ is expanding the role of mascots far beyond the mat—serving schools, colleges and universities, semi-professional teams, professional organizations, and corporate brands looking to elevate their identity and audience connection.
Founded by Industry Visionary Kevin Jones
Mascots of America™ was founded by Kevin Jones, a brand strategist, creative director, and industry innovator known for building dynamic fan experiences, merchandise programs, and large-scale event brands.
Drawing on years of experience, Jones created Mascots of America™ to fill a critical gap in the market—offering a structured, professional pathway to develop mascots as true brand assets rather than one-dimensional entertainment.
“Whether it’s a cheer program, a university athletic department, a pro team, or a corporate brand—mascots have the power to connect, energize, and create lasting impressions,” said Jones. “Mascots of America™ was built to help organizations fully realize that potential.”
A Team Built for Scale, Creativity, and Impact
Mascots of America™ is supported by a multidisciplinary team of experts across:
Brand Strategy & Creative Direction
Mascot Performance & Character Development
Event Production & Fan Engagement
Merchandise Design & Retail Strategy
Marketing, Content Creation & Community Building
This team-driven approach ensures every client—from youth programs to national brands—receives a fully integrated mascot experience designed to grow both engagement and revenue.
Serving a Wide Range of Organizations
Mascots Of America™ brings its full-service platform to a broad and diverse client base, including:
All-Star Cheer & Dance Programs
K–12 Schools & Districts
Colleges & Universities
Semi-Professional & Professional Sports Teams
Corporate Brands & Businesses
By tailoring mascot creation and strategy to each sector, Mascots of America™ helps organizations strengthen identity, boost visibility, and create memorable fan and customer experiences.
A Comprehensive Platform for Modern Branding
Mascots of America™ offers a full suite of services, including:
Custom Mascot Creation — Fully designed and produced characters aligned with each organization’s identity
Training Camps & Development — Professional training for mascot performers focused on performance, interaction, and storytelling
Competitions & Showcases — Platforms for mascots to perform, compete, and gain recognition
Merchandise Development — Custom mascot-branded apparel and accessories that unlock new revenue streams
Educational Resources — Strategic tools for integrating mascots into branding, marketing, and event experiences
Driving Measurable Value
By combining creativity, performance, and business strategy, Mascots of America™ delivers real impact across industries:
Increased brand recognition and audience engagement
Elevated live event and in-person experiences
New revenue streams through merchandise and appearances
Stronger community, school spirit, and brand loyalty
Building Mascots Into Brands
At its core, Mascots of America™ is driven by one mission:to transform mascots into powerful, scalable brand assets across sports, education, and business.
With early momentum building nationwide, Mascots of America™ is positioned to redefine how organizations use mascots to connect with audiences and grow their brands.
Get Involved
Organizations, athletic programs, and brands interested in bringing their mascot to life are invited to join the launch phase of Mascots Of America™.
📱 Follow along: #MascotsofAmerica
About Mascots of America™
Mascots of America™ is a premier platform dedicated to building mascots into brands. Founded by Kevin Jones and supported by a team of experts in branding, performance, and production, the organization provides custom mascot creation, training, competitions, merchandise development, and strategic resources for All-Star programs, schools, colleges, sports teams, and corporate brands looking to elevate engagement, identity, and growth.
